Celebrating 160 Years of Stetson
Before it became one of the most iconic names in headwear, Stetson began as a simple idea, born from one man’s journey west and a need for something better. That idea took shape in the Boss of the Plains.
The Boss of the Plains was the original Stetson, built for open skies, rugged terrain, and new beginnings. It was the first ever ‘cowboy hat’ the world had ever seen, setting the standard for an entirely new class of headwear that that carries its legacy into the present. The Boss of the Plains we see today is a direct descendant of that pioneering hat, refined by decades of use, weather, and personal shaping.
In 1865, John B. Stetson founded a company built on hard work, durability, and innovation.
We’ve dug into the Stetson archives to share a glimpse of the early years: from original factory floors buzzing with machines, to print ads that once graced the pages of old newspapers.
These aren’t just hats. They’re a part of history, still made with the same care, same grit, and same spirit that started it all.
Where it all began. The original Stetson factory in Philadelphia in the 1890s.
John B. would continue building on the site into the early 20th century, eventually creating the world’s largest hat factory, 25 buildings connected by aerial walkways, spanning nine acres
John B Stetson embraced modern manufacturing techniques ahead of his time and genuinely cared for the wellbeing of his workers. Before the rise of industrialized production, most hatmakers were itinerants, moving from job to job across the country. To retain skilled hands in his factory, John introduced employee pensions, shared ownership opportunities, and generous Christmas bonuses. His factory wasn't just a workplace, it included a library, medical and dental services, even an auditorium. He also offered classes to help his primarily immigrant workforce settle into American life, pursue citizenship, and build a future
While the factory was the heart of the operation, it was bold, striking advertising that helped put Stetson on the map, coast to coast and far beyond.
As the Stetson name grew, so did its presence in American culture, not just on heads, but in magazines, posters, and storefronts across the country.
These vintage ads tell more than a marketing story. They reflect the times, from the rugged frontier and Sunday best to silver screen cool and everyday working grit. Each image captured a lifestyle. A statement. A standard.
Stetson hats have come a long way since the days of steam machines and painted posters, but the spirit remains unchanged.
Every hat is still made with the same commitment to craftsmanship, authenticity, and durability.
From wide-brimmed Western icons to refined city styles, the heritage lives on in every crown and crease.
Explore the collection and wear a piece of history.